Why connect Google Analytics?

Short answer

Google Analytics helps Flavio understand what happens after people visit your website.

Why it helps

Search visibility is only part of the story. Analytics data helps Flavio understand whether visitors are reaching your website and how traffic changes over time.

Flavio may use this data to understand:

  • Website visits
  • Traffic trends
  • Important pages
  • Changes after improvements
  • Progress over time

Is it required?

No, but connecting Google Analytics can help Flavio provide better progress insights.

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