What is NAP consistency?

Short answer

NAP means Name, Address, and Phone number. NAP consistency means your business information appears the same across your website and online profiles.

Why it matters

If your business name, address, or phone number is inconsistent, customers and search engines may be confused.

Example

If your website shows one phone number but your Google Business Profile shows another, Flavio may detect this as a possible issue.

What Flavio does

Flavio checks whether your key business information is clear and consistent where possible.

What you may need to do

If Flavio finds missing or inconsistent information, it may ask you to confirm the correct business details.